It seems like nowadays, the phrase “Personal Branding” is being dropped everywhere. I mean… from the influencers showing off their pretty pink styled squares on instagram to the Facebook video ads that keep telling you that you NEEEEED Personal Branding in your business, you can’t really escape it. But the problem is… many of these people are simply using Personal Branding as a BUZZWORD without even really knowing what it actually IS. So keep reading to learn what Personal Branding really is, what it ISN’T, and how to effectively utilize it in your business…
I’m sure you’ve heard that when it comes to marketing your brand or business, “stories sell.” We all recognize the power of a good story. The emotional connection, the ability for a potential client to recognize a piece of themselves in what you do, and what they want a piece of their world to look like. But even more powerful than when a business/brand tells their own story… is when someone becomes an advocate and tells that story FOR YOU.
As a solopreneur, handling my own accounting used to give me nightmares. But ignoring money matters doesn’t make them go away, and so I promised myself (and my business) that I’d get better. And slowly but surely, I have. Here are my top tips + tools for getting better at handling the accounting stuff for your small business, even if you’re not a “numbers” kinda person… (or scroll to the bottom to get right to the discounts!)
Your brand is growing, and business is soaring. You’re on Cloud 9 until you hear these words from your marketing person, web guru, or the PR person in charge of your next published article or speaking engagement: “We’d like to include your professional headshot; please send it our way.” And then… panic. Yikes! Now what?